When Julio Perxés decided to really start the business, he received the collaboration of his brother-in-law, Francisco Medir and, it is not known exactly why, the factory was named Medir instead of Perxés.
This was the beginning of the cane industry in Palamós and with time and experience these two brothers-in-law, working together, achieved a high quality in the selection of cane. They investigated the suitable soils where the plant gets more vigor and they got a series of their own plantations in the surroundings of the town. As the industry grew, more plantations were set up and the harvesting of sugarcane from other parts of Catalonia became necessary.
From the 1940s, it was the son of Francisco who assumed the continuity of the business, Lluís Medir Perxés, who promoted it, modernized it and made it grow. Over time, they went from supplying only the raw material to different reed manufacturers around the world to offering musicians completely finished products.